Once you’ve analysed all the information and maybe decided that you’ll wait to see how things develop, having not found a favourable price pre-match you’ll probably want to go In-Play.
There are a number of situational triggers that could prove to your advantage here and it’s handy again to have a good knowledge of the players concerned in terms of looking at how often they save break points, take break points etc and some of this information can be found for free on the official ATP site.
Here you can find all sort of stats about the top players, which will help if you fancy backing your man at 15-40 down for example. You’ll get a much better price, but if your guy has a big serve he could be at deuce in moments and you will have made a quick profit.
This is where it’s perhaps more profitable to back in-play on the women’s tour, as there are so many players who struggle in situations like serving out a set and you can lay them to do so in-play. Most WTA matches have huge swings and both players often trade at very short prices (sub [1.1]) at some point in the match.
There are plenty of men who choke as well and I’m looking at the likes of Nicolas Almagro here, as well as many others and they are often worth laying at [1.1] to serve out a match as the hapless Nico has proven on numerous occasions.
Injury time-outs and bathroom breaks are often used by players to provide momentum shifts and that’s what we’re looking for in-play – the shifts in the balance of power in a match. There is also on-court coaching in the WTA non-Slam events, which quite frankly is ludicrous, but often has the opposite of the desired result, which is WTA all over of course.
But it can be a big factor in a match if a player has a lengthy time-out and it’s worth keeping an eye on your trading position in such an eventuality.
Break points in a players’ previous game also seem to be pertinent, as invariably when a player doesn’t break his opponent’s serve in a game the disappointment factor leads to that player being broken himself in the very next service game.